Iverson combines her past knowledge and experience in textiles with her brand management degree to create innovative solutions to current automotive industry challenges and outline future avenues for brands to pursue.

Maybach

Mercedes-Maybach as we know it today was founded in 2015 and produces critically acclaimed, ultra-luxury versions of the Mercedes-Benz S-Class Sedan and the Mercedes-Benz GLS SUV. Mercedes-Maybach models are positioned at the highest tier of luxury vehicles, competing against brands such as Bentley and Rolls Royce. As a result, the Mercedes-Maybach models hold high price points, as well as high prestige and status. For our project, we decided to develop a concept for an all-electric car titled the 2035 Mercedes-Maybach Vision 6. our concept combines both a sensual, emotionally-appealing design with innovative technical concept that defines the epitome of the future of luxury. Our concept car aims to embody the future of luxury, and is underlined by the implementation of full autonomous driving and advanced artificial intelligence. along with our car concept, our planned distribution and marketing strategies continue to uphold the exclusivity and identity of the brand Maybach. Through our research and deliberation, we believe that our interpretation of the brand, Maybach, in the year 2035 is not only a feasible reality for the company's future, but a parallel to the brand's established DNA.

Tesla X Smart-home Industry

Tesla, founded in 2003, is known for their electric vehicles and clean energy products. With transportation being one of the leading causes of CO2 emissions, CEO, Elon Musk, and employees have worked hard to create electric vehicles that reduce the amount of CO2 pollution at a cost-efficient price. Along with transportation, the home industry, such as heating and cooling, is a major contributor of CO2 pollution. Expanding on Tesla’s already established mission, we proposed that the brand expands into the smart-home market by creating a sustainable and cost-efficient smart-home thermostat. Our project contains information regarding Tesla’s new device, as well as an advertisement strategy to ensure the product’s success.

BMW

Since the 1970's BMW has been known as a brand that creates the ultimate driving machine. This tagline has become a classic and has been implemented into BMW's identity and brand DNA. Through the use of extensive research and scenario planning for 5, 10, and 15 years in the future, this project outlines predictions that may affect BMW's projected future and suggestions as to how the brand should prepare and navigate under the circumstances. While each situation varies from one another, the ultimate goal is to locate a pathway of continued success for BMW to travel, no matter the situation that unfolds, and continue to utilize and reinvent the brand's ultimate driving image as a brand differentiator.